Since the creation of social media sites, email has been bumped from the top of marketing strategies. The focus needs to be on the communications that lead to interaction and sharing of opinions throughout the communities. As a marketer, one must be aware that over ninety percent of citizens trust the recommendations of fellow peers, rather than the measly nine percent of individuals that trusts an advertiser.
An email must follow such guidelines to incorporate balance and effectiveness of such campaigns. Every business has its own motivations for using email as a marketing strategy, most sending information about sales and deals the business is conducting. They are also used to inform the market’s customers about new products that have been released or are in production. No matter the end goal, the purpose determines the message conveyed to the consumer. Its an excellant practice to keep address lists of customers and suppliers as a business will have different information to send to each respectful grouping.
Another important aspect of using email is the time that a business sends out these messages. Depending on who the target audience is, depends on the time a business might send the email. As most email accounts are seamlessly woven into our smartphones, the time a message is sent has become a less important factor in email marketing. With the use of anytype of marketing, consistancy will most often bring about positive results.
The advantages of email marketing seem to be endless. The use of email is low-cost, easily produced, easy to monitor, world-wide, and shows return on investments within the company.
http://emailmarketingservicesuk.wordpress.com/2014/02/04/how-efficiently-email-marketing-work/ The blog is centered around learning about the consumer or potential customer. It also goes into detail about many of the benefits as well as negatives of using email as a marketing strategy.
http://cindyplough.com/2014/02/04/email-marketing-tuesday-take-7-steps-to-start-building-relationships-at-the-moment-an-email-subscriber-gives-you-their-email-address/ This blog purely focuses on the steps a business must take to ensure the building/maintaining of relationships with past, present, and future customers.
http://blog.relevancygroup.com/2014/02/05/all-marketers-are-created-equal/ The focus of this blog is around staying in touch with a businesses’ clients when conducting business between companies. Whether it be between business to business or business to consumer.
http://blog.relevancygroup.com/2014/02/05/all-http://blog.relevancygroup.com/2014/02/05/all-marketers-are-created-equal/marketers-are-created-equal/ This article gives a quick summary of the top ten reasons why email marketing can still be effective in today’s tech savvy generation.