Financial Times (FT): The Financial Times is a top-rated business news and information organization in the world. This business provides a broad range of essential services to an increasing membership that is interested in a thousand different subjects. The Financial Times decided to use Google+ to do just that, share content that is of interest to its readers. Monitoring results from Google+ allows FT to drive engagement dependent upon the users. The Financial Times as also added the +1 button on its blogs and core article pages.
Al Jazeera America: Al Jazeera America just launch a new channel targeted to engage individuals in an interactive newsroom, including the public editorial process. They encourage their audience to pitch story options in Hangout OnAir. Al Jazeera America promoted the hash-tag #OpenEditorial to encourage the audience to posts thoughts on which stories don’t receive significant attention. Al Jazeera used Google+ events to promote Hangout OnAir. The hash-tag mentioned drove story pitches to a central forum on Google+l Comments were streamed live through the event so others can join the conversation.
Topshop: Topshop is the leading high street fashion brand that is headquartered in London, UK. There are 140 stores in international territories and in 38 markets.Topshop wanted to use Google+ to reinvent its London Fashion Week show, and it tripled engagement! Google+ followers of models such as Cara Delevigne, Jourdan Dunn, and others were able to see exclusive content streamed straight from the models themselves. For the first time in fashion history, a hangout app appeared enabling users to pick and choose between favorite items and share them with friends on Google+.
H&M: H&M is a global fashion retailer with 2,500 stores spread across 44 different markets. The business’s headquarters are located in Stockholm, England. This company used Google+ to connect with over940,000 users. In turn, creating a significant increase in engagement with access to exclusive content through their Google+ business page. The company wanted to use Google+ as a source of inspiration whether its nice images, films, and fashion.
TOMS: TOMS is footwear company that has enjoyed the boom in business over the last several years. A Los Angelas based artist decided he wanted sit in a box outside a TOMS shoe store in Venice Beach, California. He is attempting to set a Guinness World record for the longest Google+ hangout ever. Having an event through Google+ drew 7% of all TOMS web traffic for the week and was found by news sources across the web.